Devcon VI

A Playbook for Product Development in DeFi
10-13, 17:50–17:57 (America/Bogota), Talk 4

I’ll cover frameworks and useful tools to help emerging DeFi product development teams:

  1. understand how to set product strategy and establish protocol + user-level goals
  2. build an MVP
  3. conduct 'what if' analyses – using simulation-based modeling to optimize incentives
  4. use a data-driven approach to understand product market fit – tracking the right on/off-chain metrics to identify growth levers
  5. understand common web3 nuances that can impact UX

Alim is a Product Manager at Element Finance. In 2019, he co-founded the DeFi Toronto meetup which has grown to over 2,000 members worldwide. In 2017, he helped to launch one of Canada's first industrial-scale crypto-mining companies. On the academic front, he teaches part-time as an Adjunct Professor in the Blockchain Development Program at George Brown College. He recently authored a chapter titled 'Token Economies' in The Emerald Handbook of Blockchain for Business (published March 2021).