Devcon VI

Ethereum Won’t Be The Money Layer of the Internet if People Think It’s an Earth-Destroying Scam: Four Ways to Change the Narrative
10-12, 15:30–16:00 (America/Bogota), Talk 1

2021 was the breakout year for web3. Yet despite the millions of new users, a Morning Consult survey found that while 83% of consumers are aware of crypto, only 26% have a positive opinion. How do we as a community shift the narrative? I will share four ways to communicate web3’s benefits, relying on insight from our survey of 20k people in 15 countries around the world, updates on MetaMask Learn, and the inspiring stories of creativity and entrepreneurship enabled through web3.

James Beck is the Director of Content and Communications at ConsenSys, where he has spent the last 5 years telling the story of Ethereum to journalists and individuals around the world. Prior to ConsenSys, James worked in public affairs and led US politicians and journalists on delegations to China to improve understanding between the two countries. James is an enthusiastic member of the queer underground NYC dance scene, and also is a volunteer street tree steward in NYC.