11-13, 17:50–18:00 (Asia/Bangkok), Stage 4
I want to take builders on the turbulent ride through how subcultural and social movements used their visual codes when spreading globally, and what design tasks are still ahead of us on the way to making Ethereum cypherpunk again and onboarding the next billion users to Web3 at the same time.
This ride will include three stops:
1. waving one's emotional state into the collective identity
2. using shared aesthetics as a signal of belonging
3. coordinating a collective design process.
Ira is an independent designer specializing in branding and visual design strategy. After years in the consumer and fintech branding realms, she joined Web3 in early 2018 and has since served as a Creative Director at companies big and small, helping founders win hearts and minds of early adopters and funders.
These days, she runs her own design practice and conducts DIY (design-it-yourself) workshops for pre- and seed-stage companies.