11-12, 14:00–15:00 (Asia/Bangkok), Stage 2
Product discovery is to understand users' problems and using that knowledge to build a product. In the world of Web3, where anonymity & privacy prevail, how can teams identify user segments & collect relevant data to understand behaviours behind accounts? As we aim to onboard the next billion web3 users, how should we approach activation & growth, considering best practices and emerging trends? This panel will explore strategies for effective product discovery in a privacy-centric ecosystem.
Rahul is the VP of Product Engineering at Safe. A two-time founder, having established two innovative Web3 companies: Paperchain and Otterspace. His extensive background includes a pivotal role at SoundCloud, where he served as Director of Integrations.
Alice empowers product teams with transformative insights that catalyze user acquisition, retention, and growth. Passionate about using data for positive change, she previously advised UK ministers on education policies. Today she is the lead product analyst at Safe{Wallet}, where she combines her expertise in product and blockchain analytics to enhance user experience, optimize product features, and uncover opportunities for value capture.
Always a student, sometimes a teacher, Austin has taught 80+ design workshops and courses for over 3200 students with companies like General Assembly, Schibsted Media Group, Axel Springer and Google.
Trad fi adjacent projects include The Financial Times, Billie, and bunch. Crypto projects include Voltz/Reya, Otterspace, and now, Dune.
Romina has founded Bila Hora Ventures, an advisory boutique for digital assets, DeFi and on-chain structured products with the mission to accelerate open finance and the adoption of banking and investments on crypto rails.
As part of her venture building activities, she has managed several regulatory setups, strategic product development, institutional partnerships, process implementation and funding as COO as well as CFO for several DeFi protocols and blockchain-based applications in the field