11-14, 13:50–14:00 (Asia/Bangkok), Stage 4
Profiles have been key to user retention in Web2 with most people having at least 7 profiles personalizing their experiences on various platforms. In contrast, Web3 lacks profiles, leaving dApps unable to understand user needs resulting in low retention rates. Despite onboarding efforts, 88% of wallets created through account abstraction last year were used less than five times. Perhaps tying user interests and reputation to wallets by creating profiles is the secret sauce for mass web3 adoption
Hira is the CEO of Plurality Network, a project aiming to create self-managed & interoperable profiles, fostering personalized experiences in the decentralized digital landscape.
Active in web3 since 2016, she participated in over 50 token offerings in 2017. As a web3 solutions architect at Deutsche Telekom, she has authored research on Self-Sovereign Identity and zero-knowledge proofs. Hira has won the Women in STEM Award, Telekom CATA Awards, and numerous developer hackathons.
Reshaping digital identity with “Smart Profiles”—secure, self-sovereign profiles that let users control their data across platforms. By combining decentralized identifiers and Zero-Knowledge Proofs, Smart Profiles ensure privacy while enabling personalized, seamless experiences online. I aim to create a unified internet where individuals control their digital footprint, fostering inclusivity and connection as online and real-world identities blend.
hi bro