Bringing web2 users onchain: Picnic’s case study
11-13, 14:30–16:00 (Asia/Bangkok), Classroom D

Account abstraction had mixed success so far. Some specific purpose apps have been getting great usage, but there is still little economic value being transacted using account abstraction and very low repeat usage.

By building Picnic, we discovered that account abstraction is currently much better suited to bring web2 users onchain than to cater for crypto natives. We'll share our learnings from the trenches and offer builders a fresh perspective on how to accelerate adoption.

João Ferreira is the co-founder and CEO of Picnic, where he is pioneering consumer DeFi applications. Picnic has become one of the largest DeFi applications using ERC4337 account abstraction, processing nearly half of all swap volumes using the standard. Picnic stands out for its local stablecoin integrations, offering free and instant on/off ramps, while abstracting many friction points for web2 users.