11-13, 13:10–13:20 (Asia/Bangkok), Stage 4
The term “next billion users” gets bandied about in our industry. But change in the way we approach product development has to happen to meet these users across the chasm.
Learn of some specific techniques for assessing product-market-fit and positioning, and how to design the ultimate test of your solution without wasting thousands of hours of development time.
Georgia is a veteran in the world of web3 UX and customer discovery. She has previously worked for teams including Maker, Solana Labs, NEAR Foundation, Rocket Pool, Liquity, Rarible, Lens Protocol and a ton more. As Snr Staff UX Researcher at MetaMask, Georgia is running strategy research projects to uncover growth opportunities, and is here at Devcon to share some of the tactics the team is employing.