11-14, 09:55–10:05 (Asia/Bangkok), Stage 4
As teams spin up new app-specific rollups and L2s, we've moved into an era of product-led blockchain development. In this model, developers are not only building the first product or client to leverage their protocol, but establishing what ‘product-defined blockspace’ means.
In this talk, I go over the history of product-led growth, how it evolved to product-led protocol development in web3, and finally, what product-led blockchain development means in the context of app-specific rollups.
Rocco is the Head of Portfolio at Ethereal Ventures, a co-founder and product advisor to SpruceID, which gives individuals back control over their digital selves, and prior to that he helped lead digital identity initiatives at ConsenSys.