Coming from the world of traditional advertising and commercial production, Bridget saw the opportunity for innovative marketing in Web3. In late 2021, Bridget made the transition to blockchain, starting in Content Marketing for a Web3 gaming custodial wallet SaaS. She then moved into consulting in DeFi, working with several companies, including serving as Head of Marketing for a novel DeFi protocol. She now serves as Director of Marketing at Moonsong Labs.